About The Wear Report

The Wear Report answers a simple question with observed data instead of opinion: what do people actually wear at a given temperature? It counts coats, bare legs and umbrellas in aggregate across London’s public traffic cameras, and publishes the shares with their sample sizes, dates and confidence intervals.

Who runs it

Jake Gu runs The Wear Report. Jake works in search and generative engine optimisation (SEO and GEO). More at gujianjun.net.

Why it exists

Weather apps give a temperature. Deciding what to wear from a number is guesswork, and advice online is mostly opinion. Watching what thousands of people actually chose at the same temperature is a more honest answer.

How it is made

Contact

Through gujianjun.net.